Sequential A/B Testing Keeps the World Streaming Netflix Part 1: Continuous Data

Can you spot any difference between the two data streams below? Each observation is the time interval between a Netflix member hitting the play button and playback commencing, i.e., play-delay. These observations are from a particular type of A/B test that Netflix runs called a software canary or regression-driven experiment. More on that below — for now, what’s important is that we want to quickly and confidently identify any difference in the distribution of play-delay — or conclude that, with

In this blog post, we will develop a statistical procedure to do just that, and describe the impact of these developments at Netflix. The key idea is to switch from a “fixed time horizon” to an “any-time valid” framing of the problem. Press enter or click to view image in full size Sequentially comparing two streams of measurements from treatment and control Figure 1. An example data stream for an A/B test where each observation represents play-delay for the control (left) and treatment (right). Can you spot any differences in the statistical distributions between the two data streams? 2. Safe software deployment, canary testing, and play-delay Software engineering readers of this blog are likely familiar with unit, integration and load testing, as well as other testing practices that aim to prevent bugs from reaching production systems. Netflix also performs canary tests — software A/B tests between current and newer software versions. To learn more, see our previous blog post on Safe Updates of Client Applications. The purpose of a canary test is twofold: to act as a quality-control gate that catches bugs prior to full release, and to measure performance of the new software in the wild. This is carried out by performing a randomized controlled experiment on a small subset of users, where the treatment group receives the new software update and the control group continues to run the existing software. If any bugs or performance regressions are observed in the treatment group, then the full-scale release can be prevented, limiting the “impact radius” among the user base.

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